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Is the end of advertising as we know it near? Learn how to leverage the Facebook Social Graph to drive new revenues. Join MicroStrategy as industry leaders and visionaries discuss the future of social media and what it means for marketing as we know it.
Speakers include:
Karl-Heinz Land, Chief Evangelist & SVP Social iCommerce, MicroStrategy
Martha Rogers, Founding Partner, Peppers Rogers Group
Brian Solis, Principal, Altimeter Group
Jason Rockwood, Director of Social Strategy, Tribal DDB
Mike Relich, EVP Strategy & Technology, Guess?, Inc.
Scott Galloway, Professor of Marketing, NYU Stern & Founder, L2 Think Tank
A “Murderer’s row” of social media experts.
Moderator:
John Abell, NY Bureau Chief, WIRED.com
Panelists:
David Sable, Global Chief Executive Officer, Y&R
Benjamin Palmer, CEO & Co-Founder, The Barbarian Group
Colleen DeCourcy, Founder & CEO, Socialistic
Karl-Heinz Land, Chief Evangelist & SVP, Social iCommerce, MicroStrategy
David Karnstedt, President & CEO, Efficient Frontier
When it comes to Facebook ROI, a recent survey showed 68% of companies don't know or can't measure a return on investment for social media. In this session, Paul Dunay and Richard Krueger (co-authors of Facebook Marketing for Dummies) will reveal proven monetization strategies for Facebook. They'll also show you how insights from your Facebook data can help you know and sell more to your prospects and customers.
Paul Dunay, CMO, Networked Insights, co-author of Facebook Marketing for Dummies and Facebook Advertising for Dummies
Richard Krueger, Senior Director Marketing, MicroStrategy, co-author of Facebook Marketing for Dummies and Facebook Advertising for Dummies
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